Your website should bring in clients — not just sit there looking nice. If you’re a small or mid-size business in Latvia or elsewhere in Europe and you’re not showing up in Google (or in AI tools like ChatGPT and Google’s AI Overviews), something needs to change.
I’m Kitija — an SEO specialist and website developer based in Riga, Latvia. I work with small and growing businesses to improve their WordPress and Shopify websites: fixing what’s broken, making them faster, structuring content properly, and helping them rank where it matters. No agency overhead, no vague promises — just practical work that moves the needle.
I dig into your website and find out exactly what’s holding it back — crawl issues, missing or duplicate metadata, weak page structure, slow load times, content that doesn’t match what your customers are searching for. Then I give you a clear, prioritized plan: what to fix first, what can wait, and why.
I can also implement the fixes myself, so you don’t need to hand off a long technical report to a developer and hope for the best.
crawl/indexing, sitemap/robots, redirects, canonicals, errors
image optimization, script bloat, speed priorities
titles, meta descriptions, headings, internal linking
Organization/LocalBusiness, FAQ, Article (where relevant)
search intent mapping + quick wins list
GA4/GTM sanity check + key events recommendation
clean structure + strong copy blocks
plugin audit, image compression, basic caching guidance
redesign sections, better hierarchy, modern layout
page templates, internal linking structure, blog setup
I build and improve WordPress websites for small and mid-size businesses — whether you’re starting from scratch or your current site needs a proper clean-up. I focus on structure, speed, and clarity: a site that loads fast, explains what you do, and is easy for you to update without breaking anything.
No bloated page builders, no unnecessary plugins, no designs that confuse visitors.
If your collection pages are thin, your navigation is confusing, or you’re not sure why Google isn’t picking up your products — I can help. I focus on the content side and SEO foundations: writing better collection page copy, improving site structure, and making sure the basics are properly set up.
I’m familiar with the Impact theme and can handle light theme adjustments, but my main strength here is content, structure, and SEO — not heavy custom development.
SEO intro + buyer guide blocks + internal links
layout fixes, UX improvements, light CSS/JS
menus, filters, category logic
blog topics + content briefs that support product discovery
what to publish, why, and how it should be structured
Ongoing website + SEO support
what to improve for trust, UX, and conversions
GA4/GTM, key conversion events, UTM tagging, and simple reporting
Sometimes you just need a second pair of eyes. I’ll look at your website and tell you honestly what’s working, what isn’t, and what I’d fix first. It’s not a big strategy session — it’s practical direction based on what I actually see on your site.
Every project is different, so final pricing depends on the scope, complexity, and amount of work involved. These prices are intended as a guide to help you understand typical starting budgets. Custom quotes are available for larger or more specific projects.
Technical and on-page review to identify SEO issues, missed opportunities, and practical next steps.
Website updates, redesign support, content improvements, and technical clean-up for WordPress websites.
Collection page improvements, navigation updates, SEO content structure, and practical store fixes.
Ongoing support for website updates, SEO improvements, content changes, internal linking, and small technical fixes.
For smaller tasks, I also work on an hourly basis.
